Brandini

Product

Website

Year

2022

Sector

Automotive

The Client

Brandini is one of the most established and historic automotive companies in Italy. With a history of over one hundred years, Brandini built a solid presence on the tuscan territory, becoming a benchmark in the mobility sector. The company has a team of over 500 people, 26 locations, and a revenue surpassing 600 million euros.

The group represents some of the leading brands in the industry, including the entire Stellantis group and premium brands like BMW. Its activities vary from the sale of new or used vehicles to rentals, all the way to assistance services and financial consultancy. A complex ecosystem that requires precision, reliability and a digital communication worthy of its prestiege.

The Challenge

Brandini as a brand has a great reputation in the fisical world, however the former website was unable to showcase its merit. Slow, underperforming and almost invisible on search engines, it was more an obstacle than an opportunity.

The goal was clear: developing a website able to mirror the authority and history of the brand while becoming a business instrument at the same time. A portal where searching was fast, with impeccable user experience, easily updatable contents, and where organic indexing on Google would allow to daily intercept new potential clients.

For this brand, it was crucial to create a platform able to simplify the job of the internal team, automate stock managing processes and multiply the number of contacts with customers. In summary: less manual work, better performance and more results.

Brandini Website - One AM
Brandini Website - One AM

The Solution

We began with an in depth analysis to better understand company needs, user behaviours and SEO opportunities. After designing a user experience and a user interface in line with the brand identity, we developed a custom Symfony portal, that is fast, scalable and integrated with internal managing systems to automatically update the stock.

The core technological focus was on indexing: through artificial intellingence we have automatically generated thousands of SEO pages optimized for every combination of brand, model and location. AI constantly analyzes and improves these pages' performances, ensuring maximum visibility and coverage on search engines. 

Brandini Website - One AM
Brandini Website - One AM

Some features
integrated on Brandini

See all
  • Suggested products with AI
    Suggested products with AI

    Find similar images with artificial intelligence, analysing content, colours and context.

  • AI Models for Price Analysis
    AI Models for Price Analysis

    We develop customised artificial intelligence models to analyse prices, predict trends and optimise strategies.

  • SEO texts with AI
    SEO texts with AI

    Using AI for writing descriptions, posts, articles, etc.

  • Artificial Intelligence Search
    Artificial Intelligence Search

    Implements an advanced AI-based search system to provide fast, customised results within the website.

  • Mobile Optimisation
    Mobile Optimisation

    Optimises CSS and JavaScript code to ensure excellent performance and fast loading times on mobile devices.

  • Facebook Events Server Side
    Facebook Events Server Side

    Automates the sending of events to Facebook to improve conversion tracking and effectiveness of ad campaigns.

  • Google Analytics Server Side Events
    Google Analytics Server Side Events

    Automates sending events to Google to improve conversion tracking and effectiveness of ad campaigns.

  • Complete sitemap generation
    Complete sitemap generation

    We create a complete sitemap including all pages of your website, optimised for improved user navigation and search engine indexing.

  • Image Optimisation On The Fly
    Image Optimisation On The Fly

    The images on your website are optimised in real time to be sharp and light, thanks to the best algorithms available.

Brandini Website - One AM
Brandini Website - One AM

The Result

The new website has reached a ten times faster navigation, through instant loading and a more intuitive and precise search. The increase of organic traffic was clear, thanks to automatic indexing supported by AI.

Internally, management has become more efficient: less time spent on repetitive activities, more focus on sales. The website today is a real digital asset, able to work on its own and obtain mesurable results every day.

Brandini Website - One AM

Interview with Niccolò Brandini

Listen to the words of Niccolò Brandini, who explains how the new website developed by One AM has strengthened the company's digital presence, improved organic visibility, and simplified customer interaction thanks to a faster, more comprehensive, and strategic online experience.

Interview with Niccolò Brandini
Contatta One AM

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