Which inbound channels does the CRM handle?

All of them: web, phone, WhatsApp, campaigns, and portals. Every contact and every interaction ends up in the same customer record, linked to acquisition cost and sales outcome.

Can I measure campaign return?

Yes: the direct connection to Google Ads and Meta Business Manager automatically pulls campaign costs and matches them with leads, appointments, and sales, for ROAS, cost per lead, and cost per sale analysis.

What does AI do on phone calls?

Calls are recorded, transcribed, and summarized by AI, with analysis of handling quality and sentiment. The report on missed and not called back calls identifies opportunities that are currently being lost.

Is WhatsApp really integrated?

Yes: all the organization's chats in a single view, with operator-level analysis, automations for replies and follow-ups, and an AI chatbot for incoming conversations.

Do you also manage the BDC?

Yes, for organizations with a structured BDC: lead assignment, work queues, first response times, reminders, and individual operator performance.

Automotive CRM

The management hub for commercial contact: web, phone, WhatsApp, campaigns, and portals in a single flow, with AI transcribing calls and acquisition costs matched with sales.

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Gestionale Automotive

CRM DMS Stock Website Appraisals Accounting HR Workshop Rental B2B

CRM

Lead ricevuti

412 ↗ +26%

First response

38 min ↘ −18%

Appuntamenti

142 ↗ +12%

Closing rate

34% ↗ +4%

Funnel opportunità

Creata

100%

App.

11,7%

Prev.

6,7%

Vinta

1,7%

Sorgenti di traffico · 1.231 lead

Sito web284

Meta198

AutoScout24176

Subito149

WhatsApp121

What you can do

From first contact to signature: the CRM brings together channels, campaigns, and deals, with AI working on each customer's data.

WhatsApp chat automations and analysis

A single number for the whole company: messages start from management system events, the chatbot pre-qualifies whoever writes in, and the AI reads every conversation.

Sara Colombo

WhatsApp · integrato nel CRM

Chatbot AI

Gentile Sara, la Tucson che ha visto sul nostro sito è arrivata in salone. Vuole prenotare un test drive?Messaggio automatico · nuova disponibilità

Sì! Che anticipo serve per il finanziamento?

Con 5.000 € la rata parte da 289 €/mese. Preferisce sabato mattina o pomeriggio per il test drive?Chatbot AI

Analisi AI · ultimi 30 giorni

Conversazioni1.284

Prequalificate63%

Risposta media42 s

Temi ricorrenti

Disponibilità

Finanziamento

Permuta

Lead prequalificato dal chatbot

Interesse altoFinanziamento · 5.000 €Test drive sabato

AI automations

Every event in the management system can trigger the right action for the right customer: a vehicle that drops in price, an unanswered quote, a service due soon. The AI writes the message text based on that person's context.

Automazione · calo di prezzo

Attiva

QuandoUn veicolo con lead aperte cala di prezzo

ChiI 14 contatti interessati a quella vettura

CosaWhatsApp con il nuovo prezzo, scritto dall'AI

Testo generato ora

Buongiorno Marco, la Golf GTD che aveva visto è passata a 27.900 €. Vuole che le tenga la vettura per un test drive?

14 messaggi inviati · 6 risposte in un'ora

VoIP switchboard integration

Calls go through the management system: the caller is recognized, the record opens automatically, and at the end the recording, transcription, and summary remain in the customer's history.

Chiamata in entrata

Mario Rossi · 348 224 6721 · 02:41

REC

Cliente: «La Golf è ancora disponibile?»

Venditore: «Sì, gliela tengo ferma fino a sabato.»

Cliente: «Perfetto, potete valutarmi anche la permuta?»

Riassunto AI

Interessato alla Golf 8, appuntamento sabato. Chiede valutazione permuta Polo 2017.

Campaign management

Google and Meta are managed from the CRM: budgets, ads, and generated leads sit alongside deals, so you can see which campaign produced sales and not just clicks.

Campagne · ultimi 30 giorni

Costi in automatico

Google Ads · Usato garantito

2.140 €6x9,4

Meta · Nuova Kona

1.380 €3x6,1

Google Ads · Officina

640 €—x1,8

Costo per vendita medio

182 €

Newsletter management

Lists built on management system data — owned vehicle, deadlines, interests — and sends tracked all the way to the deal: communications stop being the same for everyone.

DEM · Porte aperte del weekend

Email + WhatsApp

Inviate

4.820

Aperture

41%

Clic

Segmento costruito su CRM e DMS

Diesel Euro 5Leasing in scadenza · 90 ggUltimo tagliando > 12 mesi

Risposte diventate lead nel CRM

Quote builder

Vehicle, trade-in, services, and financing make up the quote in just a few steps: the document is sent to the customer and remains linked to the deal, with all versions.

BMW X3 xDrive20d Business Advantage

Preventivo n. 1284 · Sara Colombo

Bozza del venditore

Prezzo di vendita

42.900 €

Permuta · Peugeot 2008 (perizia)

− 11.400 €

Estensione garanzia 24 mesi

+ 890 €

Polizza furto e incendio

+ 520 €

Finanziamento · TAN 5,9%

379 €/mese

Inviato al cliente

Company AI assistant

Ask in natural language how a customer, a deal, or the week is going: the assistant answers with management system data, updated in real time.

Chiedi alla conoscenza AI aziendale

Quanto abbiamo fatturato a luglio rispetto a giugno?

A luglio avete fatturato 128.400 €, il +12% rispetto a giugno. Il margine è salito al 24%.

Fatturato per mese

The other modules of the Automotive Management Software.

Discover the Automotive Management Software

Each module works on its own and works with the others, on the same data and without manual steps.

Discover the Automotive Management Software

Automotive CRM